RONIN
Driving global growth for a user research agency
I led the UX design and research process over a 6-month project, designing the website for a global B2B market research agency.
My role
UX Designer
Duration
6 months
Team
1 UX Designer, 1 UX Researcher, 1 Full Stack Dev and 1 AM
Highlights
Aligned identity
Established a marketing strategy with new mission statement and target audience
Refreshed brand
New branding and website to re-establish RONIN as a leader in it's industry
Defining the Problem
Problem statement:
We need a stronger and clearer proposition to engage with potential clients in non-traditional spaces.
How is the current site performing?
We conducted heuristic and user behaviour analysis of the current website which revealed usability and accessibility issues, specifically with the information architecture and navigation journeys. The site was very content heavy and would benefit from better typographic and visual hierachy.
What are our key personas looking for?
We ran a series of workshops to help identify the goals and metrics as well as outline the key user personas and journeys that would inform the marketing of the new brand.
Two of the four personas identified
User journey maps for the personas
Key findings
Stronger offering
We needed a clearer core message that clearly defines the research methods the agency offers
International visibility
There is not enough diverse new business traffic, limiting growth revenue
Mission statement
"To cement the brand as an expert, adaptive provider ofresearch and data collection."
With the insights from the workshops and website audit, we ran a card sorting exercise to help put together a sitemap, highlighting the key pages we wanted to promote for our four main personas.
Sitemap for the RONIN website
