My approach is rooted in research and data, working closely with stakeholders and engineers to test and iterate solutions that create meaningful user and business impact

My approach is rooted in research and data, working closely with stakeholders and engineers to test and iterate solutions that create meaningful user and business impact

My approach is rooted in research and data, working closely with stakeholders and engineers to test and iterate solutions that create meaningful user and business impact

Experience

Check my LinkedIn to learn more about my previous experience.

UX & Product Designer

Benifex, Southampton

Nov 2023 - Present

Customers: Microsoft, Salesforce, BT, Sony

Highlight: Integrated an e-commerce journey from a third party provider onto the Discounts product. This led to a 45% increase in transactions and a 68% decrease in gift card related queries. It also provided us to give us enhanced data analytics and insights.

UX Designer

Reading Room, Bristol

Feb 2022 - Nov 2023

Clients: NHS, Ministry of Defence, TCL, Royal Mail

Highlight: Designed the website for the Art of Wishes charity which was Shortlisted for Best Not-for-Profit Campaign at the Prolific North Marketing Awards in 2023.

Digital Designer

Activation, Bristol

Sep 2019 - Feb 2022

Clients: Nestlé, Ocean Spray, Nescafé, SlimFast

Highlight: Designed the customer loyalty programme ‘Perks by Nescafé’ which gained over 190,000 subscriptions in 2 years and resulted in a 300% increase in website visitors. This project won the Bronze award for ‘Loyalty Activation of the Year’ at the IPM Awards in 2022.

Awards

Shortlisted - Best Not for Profit Campaign

Prolific North Marketing Awards 2023

Bronze Award - Loyalty Activation of the Year

Institute of Promotional Marketing Awards 2022

Shortlisted - Creative Conscience

Creative Conscience 2019

Awarded Member - ISTD

International Society of Typographic Designers 2019

Silver Award - Multimedia Interface Design

International Design Awards 2019

Education

Enterprise Design Thinking Practitioner

IBM

2025

BA (Hons) Visual Communication

Arts University Bournemouth

2016 - 2019

Diploma in Art & Design

Arts University Bournemouth

2015 - 2016