



Experience
Check my LinkedIn to learn more about my previous experience.
UX & Product Designer
Benifex, Southampton
Nov 2023 - Present
Customers: Microsoft, Salesforce, BT, Sony
Highlight: Integrated an e-commerce journey from a third party provider onto the Discounts product. This led to a 45% increase in transactions and a 68% decrease in gift card related queries. It also provided us to give us enhanced data analytics and insights.
UX Designer
Reading Room, Bristol
Feb 2022 - Nov 2023
Clients: NHS, Ministry of Defence, TCL, Royal Mail
Highlight: Designed the website for the Art of Wishes charity which was Shortlisted for Best Not-for-Profit Campaign at the Prolific North Marketing Awards in 2023.
Digital Designer
Activation, Bristol
Sep 2019 - Feb 2022
Clients: Nestlé, Ocean Spray, Nescafé, SlimFast
Highlight: Designed the customer loyalty programme ‘Perks by Nescafé’ which gained over 190,000 subscriptions in 2 years and resulted in a 300% increase in website visitors. This project won the Bronze award for ‘Loyalty Activation of the Year’ at the IPM Awards in 2022.
Awards
Shortlisted - Best Not for Profit Campaign
Prolific North Marketing Awards 2023
Bronze Award - Loyalty Activation of the Year
Institute of Promotional Marketing Awards 2022
Shortlisted - Creative Conscience
Creative Conscience 2019
Awarded Member - ISTD
International Society of Typographic Designers 2019
Silver Award - Multimedia Interface Design
International Design Awards 2019
Education
Enterprise Design Thinking Practitioner
IBM
2025
BA (Hons) Visual Communication
Arts University Bournemouth
2016 - 2019
Diploma in Art & Design
Arts University Bournemouth
2015 - 2016

